Panera Bread Essay Example for Free

Panera Bread turn upPanera Bread is a nationwide known eatery that provides premium foods in a sophisticated atmosphere. Panera Bread is in the line of bakery-caf. They determined to set themselves apart from eateries such as McDonalds, Wendys, and Burger King. The stores are equipped with actually conversant(p) settings and Wi-Fi. Panera Bread specializes in a variety fresh adust bread and repast options for the health sense of right and wrong customer.SWOT Analysis Strengths Panera Bread is known nationwide and this helps to attract customers. Panera Bread has an assortment of fresh breads and meal offerings to accommodate those that are health conscience. Panera Bread moved past the fast food market and decided to offer high-quality, premium food to its customers. The overall ambience of the eatery gives an intimate, at home feel that makes the customer unavoidableness Scott Davis, senior vice president and chief concept office had a clear vision of the oversight Pane ra Bread would take and a clear strategy of how to achieve that goal.WeaknessThe eatery offers premium, fast dining and the prices whitethorn appear to be on the higher end to customers. Panera Bread has not been able to increase the very muchness of which customers dine at the eatery. In order to enter as a franchise, Panera Bread has a very strict list of criteria that makes it difficult to discard.OpportunitiesPanera Bread can cease the opportunity to offer their fresh baked breads in supermarkets or sell their breads in store to customers. Panera Bread has the opportunity to offer a level end eating experience. This lower end chain will appeal to potential customers who cannot afford and salutely meal for the family.ThreatsPanera Breads direct competition is fast-casual restaurants. The change in the economy has affected how often individuals and families go outside of the home to dine.Alternatives 1.Offer Panera Breads signature dough and bread to local supermarkets or fo r sell at the Panera stores. 2.Introducing a lower market restaurant. 3.Make entering the franchise easier by making the criteria to qualify less strict.Discussion of Alternatives Alternative 1 Pros Offering their dough for purchase by customers has the potential to bring more revenue for the company. It will also introduce the Panera Bread brand into households of those who have not visited the restaurant.Cons The cost to produce the fresh dough to customers may exceed the overall gain to the company.Alternative 2 Pros Introducing an hang on chain to appeal to a lower income customer base will expand the customer base. With the fork up state of the economy, families are finding it hard to eat out especially when the prices are high.Cons This particular alternating(a) detours the company from their clear goal. With so many affordable eateries, Panera Bread strives to set itself apart from the others.Alternative 3 Pros easement the criteria would make entry in the franchise easi er. This will allow for more Panera Bread stores to open.Cons Easing the criteria would deteriorate the stability of the franchise. The strict criteria ensure the overall success of the franchise.Recommendations Panera Bread would benefit most by teaming up with supermarkets to supply fresh baked Panera Bread. Even though the company itself does not serve glacial bread, it may be a good idea to offer the frozen dough for customers to purchase.